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Soul Art
「頌」艺术中心
——心灵的空间 生活的艺术
「頌」艺术中心，是成立于北京的一间年轻的艺术机构，它专注于最具活力的现当代艺术，为青年艺术家打造最具创新性的发展平台。「頌」着力于发掘优秀的青年艺术家，不断为他们拓展最精准的藏家群体和商业市场，提升他们的个人影响力和艺术价值。我们的愿景，是成为中国最具创新性的艺术机构，成为艺术与时尚、与文化、与商业的连接器。
Soul Art
——The space of soul, the art of living
Soul Art is a young art organization, established in Beijing. It focuses on the most dynamic contemporary art and creating the most innovative development platform for young artists. “Soul Art” works on discovering outstanding young artists, increasing the number of collectors and expanding commercial market for them accurately and constantly therefore enhancing their personal influence and artistic value. Soul Art hopes to become the most innovative art institution in China and a connector among art, fashion, culture and commerce.
Soul Art「定位」
“ORIENTATION of Soul Art ”
北京第一家：全新藏家邀请制艺术机构
专注于最具活力的现当代艺术
聚力、前瞻、赋能
发现最具活力的艺术新星
打造全球化青年艺术家创新性发展平台。
The first in Beijing: A brand new art institution with collectors that invites only
Focusing on the most dynamic contemporary art
With cohesion, foresight and empowerment
Discovering the most dynamic emerging artists
Creating an innovative development platform for global young artists
北京唯一：邀请合作制艺术共创沙龙
链接最具才华的文人/明星/时尚人士和顶级品牌
交流、共享、共创
为艺术家提供自由释放创造力的创作平台。
The only one in Beijing: inviting cooperative artists to create salons
Linking the most talented literati / stars / fashion icons and top brands
With communication, sharing and co-creation, we provide a creative platform for artists to freely release their creativity.
北京最美：生活美学艺术客厅
为顶级商业和时尚人士提供
艺术、审美、生活方式升级的一站式
城市美学生活方式全方位艺术服务。
The most beautiful in Beijing: Aesthetics living room
We provide top business and fashionistas with one-stop service of urban aesthetic lifestyle in all aspects for upgrading art, aesthetics and lifestyle.
使命：全力以赴，赋能全球新一代青年艺术家
愿景：让艺术成为时尚
——创造一个向美而行的精神世界和更加美好的人文环境。
价值观：
用心，创造艺术价值
用心，打造生活之美
Mission: sparing no efforts to empower the new generation of young artists around the world
Vision: making art fashionable
——Creating a spiritual world that is oriented towards beauty and a better human environment.
Sense of value:
Create the value of art attentively
Create the beauty of life attentively
「頌」的品牌
美学调性：「现代且典雅」呈现一个安放心灵的精神空间
The brand of “Soul Art”
Aesthetic style: presenting a spiritual space for soothing the soul that is「modern and elegant」.
「頌」所选择的展览：
我们希望，「頌」艺术中心，并非通常意义的展览空间，而是一本创始人苏芒女士心目中的「立体杂志」，它将通过对艺术家的深度理解，以全新的策展方式，给予艺术家最自由的创作平台，为广大青年观众，提供前所未有的全新视角和美好的精神体验，来观看生活，凝视自我，安放心灵。
Exhibitions selected by “Soul Art”:
We hope that “Soul Art” is not an exhibition space in general context, but a “three-dimensional magazine” in the mind of the founder, Ms. Su Mang. It will give artists the most freely creative platform through in-depth understanding of artists with a new way of hosting exhibitions. We provide young audience with an unprecedented new perspective and beautiful spiritual experience to watch life, look at themselves and place their hearts.
「頌」所选择的艺术家：
我们选择合作的艺术家，他们不仅作品本身具备很强的艺术性，创作的多样性，并且兼备了文化的多元性。他们是成熟的未来之星，拥有自己独立的艺术思想和艺术语言，传递着对于时代的思考和提问，对于自我和人性的深度探索。
Artists selected by “Soul Art”:
The work of the artists who we choose to cooperate with has not only strong artistry and creation diversity, but also have cultural diversity. The artists are mature stars in the future. They have their own independent artistic thoughts and artistic language. They convey their thinking and questioning of time as well as in-depth exploration of human nature.
「頌」所选择的收藏家：
我们将邀请各领域最具影响力和品味的行业领袖，建立新一代收藏家体系。我们将全方位服务于我们的藏家群体，不仅为青年艺术家们，找寻他们真正的知音，更为他们寻找未来发展道路上的艺术赞助人。我们要为藏家提供最具潜力的优质艺术家，并为藏家自己的企业提供专属服务，搭建艺术与顶级时尚品牌和商业品牌的跨界合作，并为我们的藏家客户打造高贵的专属艺术活动。
Collectors selected by “Soul Art”:
We will invite the most influential industry leaders in various fields to establish a new generation of collectors system. We will serve our collectors in an all aspects. We will not only help young artists find their true friends, but also find sponsors for their future development. We will provide collectors with the most potential high-quality artists and exclusive services for collectors’ own enterprises. We will build the bridge for cross-border cooperation between art, top fashion brands and commercial brands. We will create noble art activities for our collectors.
「頌」所选择的合作者：
我们始终相信，艺术的价值和艺术家所呈现的力量感，是这个时代最为稀缺的精神产物。
因此我们希望为他们寻找高度契合的顶级品牌，一起共创艺术展览的全新策展模式，让贵宾和艺术家产生最独特的精神交集。让更多人从艺术中获益，用艺术的公共性和艺术家的创造力，为品牌客户提供更加艺术的美好体验，为品牌创造艺术的情感价值，是我们团队的终极追求。
Partners selected by “Soul Art”:
We always believe that the value of art and the sense of power presented by artists are the most scarce spiritual products of this era. Therefore, we hope to find a highly compatible top brand for them and create a new mode of art exhibition, so that our guests and artists can have the most unique spiritual intersection. The ultimate pursuit of our team are enabling more people to benefit from art and providing customers of brands with better artistic experience and emotional value of art with the publicity of art and the creativity of artists.
我们的空间：
「頌」艺术中心选址于北京艺术心脏——798艺术区最黄金的位置，毗邻「木木美术馆」；「当代唐人画廊」和「常青画廊」，我们的空间选择在北京市文物保护建筑「50年代苏联援建的包豪斯风格建筑楼体内」，充满历史感和时代性。我们力邀国际知名建筑师事务所Temp的主理人，也是AD全球100建筑师获奖人——Howard Jiho Kim操刀空间设计，以「现代且典雅」的空间美学为基调，营造现代艺术的精神殿堂。
Our space:
“Soul Art” is located in the centre of Beijing Art – the prime location in 798 Art District and adjacent to “M WOODS”,”Tang Contemporary Art” and “Galleria Continua”. Our space chose “Bauhaus style architecture built with the assistance of the Soviet Union in the 1950s” ,which is a cultural relic protection building in Beijing. The place is full of historical sense and modernity. We sincerely invite Howard Jiho Kim, the director of Temp which is an internationally renowned architect firm and the winner of AD Global 100 architects, to design the space. He creates a spiritual palace of modern art with a basis of space aesthetics——modern and elegance.
我们的品牌：
我们的品牌——「頌」，灵感源自距今3000年前的中国诗歌总集《诗经》。《诗经》共305篇，是我们中国古老的文化宝库。分为三部分：由民间创作的乡土民歌《风》；贵族文人创作的乐歌《雅》；和庙堂宗祠上吟诵的诗歌《頌》。而据《诗.大序》中所释：“頌者，美盛德之形容，以其成功告于神明者也。” 所以，我们把自己的艺术空间命名为「頌」Soul Art, 是以寄托着“艺术，是一座属于现代人心灵的庙堂。”——这一美好的精神向往。
Our brand:
Our brand – “Soul Art” is inspired by The Book of Songs (Shijing), a collection of Chinese poetry 3000 years ago. The book of songs, with 305 chapters, is an ancient cultural treasure in China, which is divided into three parts: the local folk song “Wind” created by the folk; The music song “Ya” created by noble literati; And the poem “Ode” recited on the temples and ancestral halls. According to the interpretation in the preface of the poem “those who sing praise are those who praise the gods with their success.” ,we named our art space “Soul Art” to express a beautiful spiritual longing that is “art is a temple that belongs to the soul of modern people”.
而她的英文更具巧思：SOUL ART既是 Soul Art「灵魂的艺术」；亦是含有SO和创始人姓氏SU 「苏」的深意。
The English name is more ingenious: Soul Art means not only the soul of art, but also the founder’s sur name “Su”.
「頌」的团队：
我们的创始人苏芒女士，是一位优秀的杂志出版人和媒体企业家/慈善家。她创办了中国最具影响力《时尚芭莎》，打造中国最顶级慈善活动「芭莎明星慈善夜」；曾任时尚集团总裁，带领公司成为中国传媒出版界翘楚。她亦在2010年开始涉足艺术领域，创办的《芭莎艺术》杂志，倡导让艺术成为时尚，让艺术创造价值，成功推动了中国当代艺术家的发展。2017年，她作为总策划在今日美术馆策展了「破界/150周年BAZAAR时尚艺术大展」，为艺术时尚多媒体展览开创先河。今日创办「頌」艺术空间，是她理想的延续。她将和我们年轻的国际化专业团队一起，为798艺术区增添新的色彩和想象空间，和艺术家，艺术界、学术界更多专家联手，集结更多强大的资源和媒体经验，助力艺术之梦，打造生活之美。
The team of Soul Art :
The founder, Ms.Su Mang, is an excellent magazine publisher and media entrepreneur/ philanthropist. She founded the most influential fashion magazine in China——Harper’s BAZAAR and created the top charity activity in China——”BAZAAR Star Charity Night”. She was the president of Trends Group, leading the company to be the leader of China’s media and publishing industry. In 2010, she got involved in the art field and founded BAZAAR ART which advocates making art fashionable and creating the value of art. The magazine has successfully promoted the development of Chinese contemporary artists. In 2017, she curated the “breaking the boundaries /the 150th anniversary bazaar fashion art exhibition” as the chief planner in Today Art Museum, creating a precedent for multimedia exhibition of art and fashion.
The creation of “Soul Art” is the continuation of Su’s ideal. Together with our young international professional team, she will add color and imagination space to 798 Art District. Uniting with artists and experts of art and academic world, she can gather more powerful resources as well as media experience to help fulfill the art dream and create the beauty of life.
「頌」的业务：
我们分为「媒体」「展览」「收藏」3个业务板块；邀请最优秀的媒体人、策展人和收藏家一起，为艺术的传播、艺术家的研究、作品的学术价值梳理,和收藏价值的背书，做好专业严谨的工作。竭力为观众呈现出最好的艺术内容和作品价值，和美好的审美体验。
Business of “Soul Art”:
We divide our business into three segments: media, exhibition and collection. We will invite the best media, curators and collectors to do a professional and rigorous work for the propagation of art, research of artists, analyzing the academic value of works and endorsing their collection value. We will strive to present our audience the best artistic content, the best value of work and good aesthetic experience.
我们的使命：以最真诚的发心，无与伦比的服务，全力孵化最优秀的艺术生态圈。
我们的任务：
——服务好艺术家、
——服务好收藏家、
——服务好合作客户。
用心，创造艺术的价值
用心，打造生活的艺术
Our mission: to develop the best art ecosystem with the most sincere dedication and unparalleled service.
Our duty:
——serve the artists well.
——serve the collectors well.
——serve our cooperative customers well.
Create artistic value attentively
Create the art of life attentively
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